Why The New Twitter Design Requires Brands To Think

The “new” Twitter was rolled out only last month, and I’m sure this redesign reflects the fact that a majority of Twittererers out there don’t actually log in and use the Twitter site anymore. The more mainstream microblogging becomes, the more people prefer to use stand alone desktop clients and mobile apps like HootSuite or […] Read more…

Small Victories and Social Media

I’ve read and heard about the power of social media as a service, especially when it comes to brands, as Chris Brogan says, “growing bigger ears” to monitor what people (especially customers) are saying about them. But I’ve never experienced this first hand until this morning. My fifteen minutes of gain. Here’s a small example […] Read more…