Why The New Twitter Design Requires Brands To Think

twitter-2010-03-20The “new” Twitter was rolled out only last month, and I’m sure this redesign reflects the fact that a majority of Twittererers out there don’t actually log in and use the Twitter site anymore. The more mainstream microblogging becomes, the more people prefer to use stand alone desktop clients and mobile apps like HootSuite or TweetDeck (or any others in a long line of concatenated social media management brand names) to do what they need to do as quickly as possible.  [Read more…]

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Japan: Ahead and Behind

Japanese mobile phone

Japanese mobile phone

I have been putting social media strategy in place for Cabana Bar & Grill, a local establishment here in Yokohama.

Since I am trying to attract Japanese and foreign clients, I’ve come to the conclusion that when it comes to social media and branding (and more importantly, mobile media), Japan is both ahead and behind.  [Read more…]

Whisky Undead 2010

Ichiro's Malt at Whisky Live.

Ichiro’s Malt at Whisky Live.

Tomorrow, tomorrow, and tomorrow. I guess that’s really three days, but for me it’s a countdown.  [Read more…]