Why The New Twitter Design Requires Brands To Think

twitter-2010-03-20The “new” Twitter was rolled out only last month, and I’m sure this redesign reflects the fact that a majority of Twittererers out there don’t actually log in and use the Twitter site anymore. The more mainstream microblogging becomes, the more people prefer to use stand alone desktop clients and mobile apps like HootSuite or TweetDeck (or any others in a long line of concatenated social media management brand names) to do what they need to do as quickly as possible. 

Rockin’ On and Off the Radar

Red Marquee FRF 2008

Red Marquee FRF 2008

Yes, yes…I have been woefully neglectful of this little site lately.

I have, though (to make myself feel better) been active other wheres though. 

Small Victories and Social Media

Small VictoriesI’ve read and heard about the power of social media as a service, especially when it comes to brands, as Chris Brogan says, “growing bigger ears” to monitor what people (especially customers) are saying about them. But I’ve never experienced this first hand until this morning. My fifteen minutes of gain. Here’s a small example of how social media helped little, old me. 

Japan: Ahead and Behind

Japanese mobile phone

Japanese mobile phone

I have been putting social media strategy in place for Cabana Bar & Grill, a local establishment here in Yokohama.

Since I am trying to attract Japanese and foreign clients, I’ve come to the conclusion that when it comes to social media and branding (and more importantly, mobile media), Japan is both ahead and behind. 

Silver and Gold

Team Canada pose after defeating the U.S. in the women's hockey gold medal game at the Vancouver 2010 Winter OlympicsI watched the 2010 Vancouver Winter Olympics women’s ice hockey gold medal game this morning.

As a Canadian and a hockey fanatic, of course I was overjoyed that the Canadian women won the gold medal with a convincing and dominating win over their biggest rivals, the U.S. women’s squad. All of the team’s training, effort and resiliency paid off. All of their hard work. Their dedication. Now, finally, they can head to the podium to receive their reward. That reward? Something more important than the medal itself—the pride and thanks of a nation where hockey approaches religion. The satisfaction of knowing that, right now, at that very moment, they are the absolute best in the world at what they do. read more

Whisky Undead 2010

Ichiro's Malt at Whisky Live.

Ichiro’s Malt at Whisky Live.

Tomorrow, tomorrow, and tomorrow. I guess that’s really three days, but for me it’s a countdown.